This is the new year campaign for Bank Mellat, one of the largest banks in Iran. At the beginning of the Iranian year 1396 (April 2016-March 2017), Bank Mallet decided to emphasis on each individual’s importance for their business. So, this was a good time to send them an individual note of appreciation.
We took the challenge for this campaign, using Farsi typography and its quality for playfulness. A greeting note of “happy new year” became “Happy YOUR New Year” by adding only a dot.